Altameroy Blog

We couldn’t have asked for a better more cost effective way to market a product or service than the Internet. The beauty of how the Internet is tied together is the search engines.

With the search engines comes a focused way to market to potential customers. When it all boils down you need to set up your seo tactics so your page is working for and with the search engines as well as your customers.

Following the search engine optimization standards is just good business both for the search engines and for the quality of your page as well.

They don’t require these things just for the heck of it.

Your marketing power where search engines are concerned is based a lot on how tight your seo practices are.

If you do everything right you still will have a bit of a struggle to get to the top but since this marketing game is always being one step ahead of the next guy you always have your shot to beat someone out.

Getting your marketing practices down so your making the search engines algorithm happy as well as your customers and you don’t necessarily have to be the first site on the list to get really good rankings.

Getting to the first page is good enough, and is a pretty nifty feat as well!

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KNOW YOUR AUDIENCE

The Oscars will be handed out soon, and it’s a perfect time to keep this in mind: If you’re a business owner or manager, it’s wise to think of yourself as a great film director who’s telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing.

OK, so you don’t need the baseball cap or the megaphone like a film director. But in order to attract the right “audience,” you do need to communicate something critical - the talents and services of your company. And, you need to connect with your audience - so they will appreciate what you have to offer.

Think about it: When you’re positioning your company, you’ll craft an intriguing ’script’ which you know as ‘promotional messages’. You’re conveying the fact that you offer something of interest, you do it well, you’ve hired the best talent (even if Tom Cruise isn’t available) and really connect emotionally with those who need your services.

In great drama, you want to evoke emotions and meaningful reactions in your audience to make them laugh or cry. In great marketing communications, you want your audience to buy. They won’t, if they feel there is no compelling reason . . . just as they won’t cry watching a film if the heroine dies and they simply don’t relate to her or if they’re emotionally conflicted or confused.

CREATE THE BUZZ

Now consider the last film you absolutely loved. It gripped you, didn’t it? You wanted to tell all your friends about it, because it had such an intriguing affect on you, right? In marketing, it’s all about creating that “buzz” you want to evoke that reaction in your audience (or target market) through your marketing materials, your print ads, TV commercials, presentations, networking, and of course … by doing great work, which offers lots of value!

In a film, the director carefully builds and develops each character so the audience can get to know her, to laugh with her or feel her pain, and to understand how she acts and reacts. In marketing, it’s all about reaction you want your audience to grow with you, to feel connected, and to relate to and trust in you. And you especially want them to learn about the enormously useful solutions you offer.

But, first you have to understand your audience. And that requires that you have in-depth knowledge of your existing clientele. In that way, you can attract more clients like the ones you already have and cherish, and enjoy helping.

FINDING YOUR IDEAL MARKET

We recommend a method for truly understanding your clients, and finding out what they value in the work you providehaving a third party interview thembut only one highly experienced in marketing interviews. When you fully understand what makes your clients tick (and more importantly, what they love - or don’t love — about doing business with you), you can promote those qualities to other potential markets.

In this investigative work many wonderful surprises emerge. You might find that your clients need other services you could offer, or that you are undervaluing your services and could easily raise your prices (this is actually a very common discovery). Also, you might find that a simple change to your invoice system would make everyone much happier your “audience” will laugh instead of cry. Or, you might learn that even though you believe you offer lightning-fast response time, your clients don’t perceive it that way. From this information, you can often make improvements that lead to significantly more income.

Generally, your clients won’t share this information directly. Most humans want to please others, and steer clear of offering suggestions that might provoke an uncomfortable or unwelcome response. And sometimes clients are fearful of hurting your feelings. While this is understandable, you might be missing some valuable lessons your clients are dying to share with you, that could benefit your business enormously. Or maybe they just need some prompting to think more deeply about the real value your business offers so they can share that with you.

BREAK FROM HO-HUM MARKETING … IT’S TOO BORING!

Using the “great films as marketing” metaphor, think about how many classic films have taken radical departures from the ordinary … from “Schindler’s List” to “The Wizard of Oz” to “Gone With the Wind.” These movies were huge attention-getters in their day, and became major cultural influences. Don’t you want your work to be recognized as a significant influence, too?

Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will attract precisely those clients who really need and appreciate the products or services your company provides. In other words … once you know what your clients really value, making it available to them will be an incredibly simple process.

We firmly believe: “Knowledge is Bliss.”

MARKETING IS AN INVESTMENT. SPEND IT WISELY.

Sometimes a company needs special tools to expand its marketing, promotion, or outreach. That’s exactly why we’ve developed these Marketing Products Under $20 that will help busy business owners get what they need right away!

• Write Your Company Bio or Profile
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• Removing the Thorn: When Marketing Hurts

Allison Bliss Consulting, the creator of “Marketing as a Spiritual Practice” method, rebels against misleading, pushy, spam-filled marketing offering Fortune 500 companies and entrepreneurs an integrated range of do-it-yourself marketing products & customized marketing strategy, plans, promotional materials, websites, and hands-on services.

Having studied with Frances Ford Coppola and other film greats, Bliss is a member of the Directors Guild of America where she crafted hundreds of films, tv shows, and commercials. She moved into marketing to help worthy businesses get noticed, and because she figured they needed her help more than Hollywood did. Her website offers tools to make marketing idiot-proof for under $20

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When I coach my clients on how to get more business from their e-zines, I’m delighted to see that they spend time on creating content that builds a relationship with their readers.

But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the “thank-you” page.

If I sign up for your e-zine at your site, where am I taken afterwards?

I hope it’s not a page that only says something vague like “form received” or even worse, nothing, leaving me wondering whether my signup was successful.

Create a thank-you page where new signups go to right after they complete the form. On this page, be sure to:

1. Thank me for signing up!

   Example: “Thank you for subscribing to [E-zine Name Here]!”

2. Let me know if I need to do anything else.

   For example, do I have to watch my e-mail inbox for a confirmation message? This is ESPECIALLY important if you use a double opt-in process that requires me to reply or click on a link in that e-mail in order to complete my sign-up. If you don’t point this out on the thank-you page, there’s a chance that I’ll assume the e-mail I receive is just a welcome letter and won’t open it.

3. Make it feel personal.

   Include your photo and signature if you can. Being personal helps me feel like I know you, and remember this is important because I’m more likely to BUY from those I feel I know and trust.

4. Ask for their ideas.

   This fast-forwards your relationship with your subscribers by already making them feel like you care. Something like this will do: “I’d love to hear what topics YOU would most like to see covered in upcoming issues of [E-zine Name Here].” Put your e-mail address right on the page and make it clickable.

   You can also insert an automatic subject line in the link such as “ezine_idea” by forming your link like this: mailto:yourname@yourwebsite.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line “ezine_idea.” This will help you keep these requests organized on your end.

5. Give me a special offer right then and there.

   Why not give them a discount on one of your products or services right there? For example, you could say, “I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn’t you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I’ll give you a 10% discount. Cl1ck here to learn more.”

6. Recommend someone ELSE’s e-zine.

   No, that wasn’t a typo. Find one or two other publishers whose target market matches yours but who aren’t direct competitors, and cross promote each other on your thank-you pages. This process is also called “co-registration.”

   The copy might read, “Don’t miss these other two e-zines that I read regularly and highly recommend!” Then follow with brief descriptions and sign-up instructions.

   Several publishers I know with very large lists share that this method has been one of their best ways to gain subscribers faster on a regular basis. And your new subscribers will be happy to consider whatever other resources you recommend.

Remember, You’re Laying the Foundation

The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.

(c) 2003 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, “The E-zine Queen,” is author of the award-winning manual, “Boost Business With Your Own E-zine.” To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

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Online ecommerce with today’s economy creates precaution in
every prospects mind. They have become much wiser and
smarter. Having the best looking website isn’t all that
matters. A compelling sales copy will greatly enhance your
chances to generate the wealth you’re looking for.

Help your prospects fill their need. There is a wall
standing between your product and your prospect and that is
the prospects inhibitions. The mind is skeptical,
pessimistic, sour, untrusting, doubtful, hesitant, cynical,
and suspicious as soon as it realizes that it is getting a
sales pitch.

Unfortunately, on the Internet the mind’s inhibitions go
into being precautious; “You shouldn’t buy things on the
internet; there is a chance that someone can steal your
credit card information.” “You are just going to get ripped
off, you can’t trust people online, they are all scam
artists.” “This deal is too good to be true.” “It’s way too
much money, you have bills to pay, and you don’t need this
right now. You’ve heard it before right?

Your sales copy is the ladder, so to speak, that allows the
prospect to overcome the “wall” of inhibitions his or her
mind creates which stop him or her from buying the solution
to their need that you are offering.

There are two kinds of sales copy. One is to fascinate the
reader with claims on just this side of believable. The
other is to draw the reader in with valuable, interesting
information while having them realize a need and offering a
solution to that need.

I find the other to be more effective for most products and
a properly balanced combination of the two to be even more
effective. A successful piece of copy has the reader
nodding his head in agreement. It allows the mind to weigh
the benefits of the product and it’s inhibitions and tips
the scales in favor of the benefits offered by the product.

Without being pushy and/or unbelievable, a successful piece
of copy has the reader excited about having found the
solution to their problems, excited about finally knowing
that they won’t have to worry about that problem again.
They feel excited in general, without over hyping. “Hype”
will lower your credibility and may drive otherwise willing
prospects away.

It’s a real turn off to consumers when it’s obvious they
are being “pitched” and they won’t believe your “wild,
unbelievable claims.” Even if they do end up purchasing out
of curiosity when they find that you weren’t able to
deliver on your outlandish claims they will never purchase
from you again and may even create negative word of mouth
for you.

You must gain the readers interest with a comment,
interesting point, benefit, headline, or question and then
nudge them closer to the sale. Say something that brings
them closer to buying. This may cause your prospect to draw
back into their inhibitions and consider leaving. By
immediately stating something that revolves around them is
going to keep them interested enough to buy.

The sales copy must be written almost immediately after you
have come up with the idea for your product. There is no
other time at which you will be more emotionally charged
and able to write passionate copy that is from the point of
view of your prospect. It must be done before you start on
your product.

Right now, at this point in the process, you are writing
sales copy for a fantasy product as a person with an
unfulfilled desire. If you choose to write your copy
sometime in the future, after starting or worse, completing
your product, you will be writing as someone who is
offering something that already exists.

Abe Cherian’s online automation system has helped
thousands of marketers online build, manage and grow
their business. Learn how it can benefit you too.
http://www.imediatools.com

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Internet marketing is all about discovering hot niches to promote to. Notice I said “to promote TO”. Remember that a niche is a group of people with common interests, desires or problems. A niche isn’t a product, although semantics sometimes turns things around. Obviously, products reflect niches and are an important indicator about them. You can observe products and their popularity and determine what people want. Through further observation one is also able distinguish which types of people are interested in various products, and how products seem to fit in with various categories of people. It doesn’t take too much television watching or too many trips to your local mall to observe a great deal about marketing and demographics.

Nearly everyone should probably be a marketing expert– and nearly everyone is, but more often in various “social” contexts, and not as often in entrepreneurial contexts. We’re pretty well groomed as consumers and with manipulating our family members and co-workers into getting our way, than we are about observing ways to get ourselves out of the rat race. After all, it’s socially acceptable to be a rat.

So, what does most of this have to do with internet marketing and finding good niches? Well partly, I have a tendency to digress, but there is some overview value here for the sake of establishing the correct viewpoint to have as a marketer. You need to be interested in the needs and activities of others to a large degree. The structure of our society and culture tends to focus our attention on ourselves and as a result, we can miss obvious opportunities or fail to generate the ideas necessary to create exchangeable added value to others.

Everyone has good ideas. Everyone can probably think of a time when they saw a unique product or heard about a successful idea that they themselves may have already thought of, but just brushed aside in process of going through everyday life. We’ve all heard and experienced that one.

So how do you acquire the marketer’s viewpoint & focus, and then, how do you apply this in some methodical fashion that can yield success with marketing valuable ideas and products you have? How’s that for a big question? Well, before the internet, you really had to get out there and get involved in some major activities in order to be in the right pipeline to experience benefits. Maybe move to New York City, Chicago or L.A. and hook up with the industries of advertising, PR and marketing. Maybe end up in a cubicle too– as a drone. But since the arrival of the internet, your ability to find niches and create exponential marketing campaigns to direct at them is a very real, doable and potentially profitable activity, with just a home computer and internet connection. At first this may seem like peeing in the ocean, pardon the crude analogy, but ultimately you can create a bigger effect this way, than you ever will in that cubicle you commute through a gridlock to every morning. I don’t recommend polluting the ocean either. Create something constructive for your niches.

A number of internet sites provide useful tools for surveying, monitoring and staticizing the needs, interests and desires of the marketplace through web traffic and key search word analysis. This isn’t top secret, confidential, pentagon stuff either, and it also takes a great deal of legwork out of finding niches the old fashion ways– although the ancient rules still apply. Positioning axioms and location fundamentals are completely bound to keyword relevance, search engine optimization and site or ad ranking. The niches tell us with their search terms. The people speak. Anyone interested in observing this and willing to use the tools AND willing to apply the rules, can build an empire without having to climb someone else’s corporate ladder.

So, take advantage of the opportunities the internet provides, start looking outwardly at the needs, interests and desires of people, find a niche or three and use the tools to exchange something of value with those niches. Don’t settle on the first couple of internet marketing gurus you find. Read them carefully and use common sense, consult your doctor, and if you have liver problems (whoops!),– keeping in mind that some “gurus” are shepherds, while others are the tyranny of evil men (not to scare you there– I’m just a fan of Samuel L. Jackson’s Pulp Fiction character).

Take some computer courses if you need to and learn a little about HTML and website building, but don’t get swallowed up in it either. Just know that it’s NEVER been easier to do this, so do it for yourself! Find your niche, find your people and find your success!

J.P. Holesworth lives in The Pacific Northwest with a stressed-out Chihuahuaand uses his computer monitor as a tanning device.

Visit http://www.webmarketingmethod.com to receive PERPETUAL PROFITS, a FREE guide to Internet & Niche Marketing concepts from Internet Profit Mentor, Brian Campbell.

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Wake up women (and you men too). I think we are seeing light at
the end of the tunnel. Madison Avenue is getting real about
advertising campaigns for women. Following the unparalleled
success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a “campaign for real beauty.” I predict others will follow suit.

This week Nike unveiled a campaign using women with big butts and thunder thighs — no kidding! Why? It is because that image
represents the majority on the US female populace. (FYI, the
average size woman is a size 14-16, not a 0.)

Remember when I told you that women aren’t influenced by
celebrity endorsements on the product package. Well, they are
influenced by real women who they can relate to. They are not
impressed by the thin, waif-like creatures that have been
purported to represent the average female consumer. Nor are they in awe of the horse like runway models seen in TV commercials clunking down the stage.

Two drivers impacting this change include the fact that women are the primary purchasers of products and that women over 50 are finally being recognized as a significant purchasing
demographic.

How well do you understand the needs and wants of these two
target groups? Do you want to sell more products and connect with consumers though your product packaging?

We know what these buyers want in packaging. Our special report: Is your Packaging Female-Friendly? can be in you hands in 24 hours. This groundbreaking research and report is available now for only $25.00.

Find out what the representatives of the leading consumer goods
companies learned about product packaging for women.
Email the PackagingDiva@aol.com for an order form

Every day a new issue related to packaging such as food security is in the forefront of the news? JoAnn Hines The Packaging Diva knows what business needs to know about packaging.
How has Walmart impacted the packaging industry? (The Diva knows.)
What is the fastest growing consumer segment for product packaging? (The Diva knows.)
Will new products on the horizon change the way we shop and eat? (The Diva knows.)
How can packaging protect us from an act of terrorism? (The Diva knows.)

If you need answers to these questions and many more related to the packaging industry email the PackagingDiva@aol.com

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Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business.

Here are a couple of ways that email can hurt your business

The first way that email can hurt your business is by sending unsolicited emails to every email address you can find. This is now commonly referred to as spam and it is an epidemic of major proportions. In fact, there has been talk that spam has made email almost useless as a form of communication. The average person gets so much junk email in their boxes every day that many people simply select all and delete without bothering to go through each message.

There is a second way that an email may be hurting you online. If you are conducting business online and your principal email account is from a free email service like hotmail.com or yahoo.com, you are practically shouting to people that you don’t take your business seriously. Asking someone to fork over money on the internet is already difficult without giving off signals that people shouldn’t trust you or your business. Getting an email account with your own domain at the end of it does not have to be expensive.

Web hosting can provide you with an email account

With most hosting companies out there you can register a domain name of your choice, sign up for a hosting account, and then create your own email account with your domain name at the end of it. It doesn’t have to be a complicated process. A good web hosting provider will even help you by walking you through it. The result is an email that let’s people know you are serious about your business and are ready to be taken seriously.

Start a weekly or monthly newsletter

Start a newsletter to build trust in you and your company. Use email to keep in touch with your customers and prospects. Provide valuable content. Don’t bombard your customers will ads or sales letters. People like to buy from people they know, like, and trust. A newsletter could help you move in that direction. Newsletters are also excellent for cross selling other related products and services to the ones your customer has already purchased. Remember to keep the content quality high and the information as useful as possible. Make it easy for people to get themselves removed from your newsletters if they so choose. Using a newsletter can be a great tool for increasing sales.

Use email as a troubleshooting tool

Because email is so fast and easy to use, it can be a great way to provide sales support to your customers helping you to keep your phone costs down. When we use the phone, we usually feel that we need to engage in chit chat, and other banter besides the purpose of the call. Using email, you can quickly answer your customers’ or prospects’ questions and be right back working on whatever you were doing before the interruption.

Overall, email can be a very useful tool if not abused. Cheap, easy to use and quick, it can really help to boost your productivity when used properly.

This article was written by Joe Duchesne, president of http://www.yowling.com/, a web hosting company that will answer the phone when you call. Copyright 2004 Yowling. Reprint Freely as long as you link back to my website from this resource box.

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“Content Is King”… and will remain ‘King’ for as long as the Internet exists and is for this very reason WHY you’d be smart to build a network of these sites for yourself to profit from for years to come.

Let me ask you this… “What do most people go online for?”

If you said “INFORMATION” - then you are absolutely right.

And besides, that IS and always will be the Internet’s primary purpose and will always be one of the main reasons why people come online to search for.

So, with that said, you should now have a good idea as to why Niche Content Sites are the way to go if you are looking to build a network of sites that will produce a nice residual income for years to come and will steadily grow over time on there own all by using other peoples content and products.

Now that you have the idea, for the rest of this article I’d like to share with you my 5 TOP reasons you should seriously think about building your own network of Niche Content Sites of your own, and then at the end will reveal to you a few examples of what kinds of Niche Content Sites you can build.

Reason #1. Search Engines absolutely love them.

If you don’t know by now Search Engines love content and what do Niche Content Sites contain? That’s right… Content.

The more content you have to offer, the more pages you’ll get listed within the search engines, which then gives you more exposure to your target audience from within the search engines and more chances for you to profit, which I’ll explain in more detail in a few minutes.

Point being, this is a great way to grow your business and give your audience what they’re looking for all at the same time, Plus… to get the Search Engine spiders to return for regular indexing.

Reason #2. Your Niche Content Sites will grow effortlessly.

Content is literally the FUEL that powers the net and even more so is one of the most effective ways to grow your own business online.

What I mean by that is there are literally thousands of content publishers out there on the web looking for places to submit their content for publication. So depending your niche, you will always have an abundance of content to continually grow your network of Niche Content Sites no matter who your target audience is.

I will also be giving you some examples of some Niche Content Sites towards the end of this article to give you some idea of what to expect.

Reason #3. The information is targeted towards your Niche.

Niche Content Sites are just as the name depicts and even more so the information inwhich they contain primarily target your target audience and feed their hunger for information.

Remember what I mentioned earlier about why people come online in the first place.

Your simply giving them what they ready want and making a profit from it at the same time which I’ll explain in more detail in the last two segments of this article.

Reason #4. Get paid for other peoples work.

With the rising popularity of Google’s Adsense program and the profits that can be made from other peoples content using Google Adsense, this gives people all the more reason to build a network of Niche Content Sites because of the residual income you can make through Google’s Adsense program.

The trick is this… the more pages you have listed, the more opportunity you have to generate BIG Google Adsense cheques, all from someone else’s work.

Pretty COOL!

Reason #5. Get paid through targeted affiliate programs.

Want to get paid between 30 - 70% again by offering targeted affiliate programs about the content within your Niche Content Sites?

That’s right, get paid for referring other peoples products that directly reflect the content inwhich your Niche Content site offers and what your target audience is looking for.

By having a Niche Content Site with targeted content, this gives you a great opportunity to help Pre-Sell your target audience to want to get more information, Information inwhich they have to ‘Pay For’ which is where the targeted affiliate program you choose comes into play.

Now… are those 5 reasons enough for you to get started with your own network of Niche Content Sites?

Only you can answer that question.

It’s reason enough for me, and the real cool thing is you don’t have to produce any of the content yourself and you can use other peoples products to make a profit, Plus… Google Adsense.

Just imagine what a network of 30 to 50 of these sites would bring in.

I could ramble on but I think you get the picture.

Before I go though I said I would give you a few examples of what a Niche Content Site might be so here are the two I would get started with - Article Directory or a Niche Blog.

Article Directories will target Multiple Niches where as Niche Blogs will only target One.

So, you have a choice. Now, all you have to do is make a decision.

Cory Threlfall is the Editor and Publisher of a online
webmaster publication called… The Internet Wonders eZine,
where you’ll receive ‘Daily’ via the Web or RSS syndication
Expert Articles, Product Reviews, HOT Tips, and More on how
to Promote and Build your business online. Go NOW to ==>
www.internetwondersezine.com

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How often do you visit the search engines looking for the
information that you seek? Twice a week? Every day?

According to SearchEngineWatch.com, seven of the top search
engines process over 300 million searches a day! Additionally,
Search Engine Watch documents an item called the GVU Survey
Results from the Georgia Institute of Technology which shows
that 85% of all web users admit to regularly using search
engines to find the web sites they visit.

The truth is, if you are seeking sales at your website, then
you should be looking for traffic too. While sales is your
true goal, no sales can take place until traffic occurs.

A lot of people scream to the high heavens that search engines
do not work. The fact is that search engines do work. It is
just that the people who are shouting do not understand how
to make search engines work for them.

We will not go into great detail right now about how to make
search engines work for you. We will only touch on the
differences between the search engines of which there are
three types: Pay-Per-Clicks, Directories and Spiders.

Pay-Per-Clicks require that you open cash accounts with them
before you will be listed. While there are often ways to get
into the PPCSE’s without opening an account, we will not
discuss that here.

Directories limit your submissions to page title, link and a
short description.

For this discussion, we will be speaking about Spider Search
Engines. Spiders are in fact software that visits your site
and gathers the data from your website to determine how to
tell people about your website.

While some Spiders gather a limited number of words from each
website, others gather all of the words listed within your
website. This is where we come to our point today.

Spiders gather data from your site to provide a title and
description for your readers. Additionally, Spiders gather
the words from your website and rank those words to determine
which sites to return to their users.

The words they gather from your website are referred to as
keywords. Search engine keywords exclude pronouns, prepositions
and other very common words. All others provide rich fodder to
the Spiders.

To get the best use of Spider search engines, you must feed
them what they want — you must feed them lots and lots of
keywords. It is important to note that the best use of keywords
on your website is using keywords that are relative to your
products and services.

In a recent study by Yahoo, most site visitors are looking for
information of some kind when they go to a site. By creating
the kind of information for your site in an easygoing article
style that your visitors want, you can significantly increase
both traffic and user time on your site.

While your site does already contain these keywords in your
sales copy, it should be noted that providing free information
for your visitors is the ideal way to attract new visitors and
to strengthen the positioning of your website in the Spider’s
databases.

When you do not have the time or creativity to provide that
information on your own, you could realistically tap into the
free-reprint market to attain the content you want and need.
To browse what may be available to you in the free-reprint
market, you can browse the archives at:

http:/ opica.com/lists/FreeEzineContent

Here you will find over 800 articles available for your use.

The only drawback of using content created by another for the
free-reprint market is that the terms for using these articles
is to set up a hyperlink to the website of the author as given
in the resource box attached to the article. The resource box
serves as a small advertisement for author of the article which
must appear with all articles used. This is actually a small
price to pay for getting high quality content for you to use
on your website without cost.

If you feel that printing someone else’s resource box is simply
too high of a price to pay in order to provide content to your
visitors and keywords for the Spider search engines, then you
should strike out on your own to develop your own content in
this format.

However you cut it, any article placed on your website will
generate 300 to 500 specialized keywords to feed the Spider
databases. In turn, as time progresses, you will discover more
and more people flocking to your website from the Spider search
engines.

That is what you want isn’t it? Traffic that can be turned into
sales? Of course it is.

The time has come to start developing your website to take
advantage of the power of the Spider search engines.

About the Author

Bill Platt owns The Phantom Writers, a company committed to
helping people to establish an Internet presence & promote their
businesses through the use of Free-Reprint Articles. Through
June 1st, 2002, you can save up to 75% on our normal prices. All
articles will be distributed to 6,500 publishers and webmasters
as part of the package. http://PathTrax.com/x.pl/BP121,26

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