Altameroy Blog

Affiliate marketing is similar to an auction house. Merchandise is featured on your website in return, you will receive a percentage from each sale. There isn’t as much work needed, few overheads, it works 24/7, and what’s even better, it is comparatively easy to master.

To begin with, you must decide exactly what niche market best suits your interests. A way of going about this is, you need to find out solutions to problems a certain customer profile is going through, and then discover a means to address those issues. One of the better ways to determine this is looking for unique long tail keywords; there are fewer searchers for these generally, even so more of these end up in a sale.

These profitable keywords can be found by using Micro Niche Finder or or a a similar application. The info gathered by this program or other applications or services compiles related terminology in a list which you can focus on in order to get an advantage when it comes to ranking on an internet based search. Micro Niche Finder will also recount how many searches each one gets, precisely how many other web sites are exploiting those keywords, and how strong those internet sites are. Ultimately, the info generated can identify appropriate domains, subject matter for your web site, and point out suitable products to market. Now it’s time to construct a internet site; yet there are still important things to do. Having the best ranking on internet based search engines requires the fine-tuning of your site. This is where SEO Elite information comes in. Competing web sites are analyzed by the software package which then provides advice on improving search engine performance.

In SEO Elite the data created from the computer software advises you on links, which words or phrases to concentrate on, and a list of sites for submitting articles for reference. In a nutshell, Seo Elite information is similar to the advice that a specialist in search engine optimization might offer.

Once you know which target market you’d like to sell in, have your product advertisements, and your internet site is ready to go, then you are ready to literally reinforce your search results. Your profits will roll in regularly and you’ll question why you didn’t try this form of marketing before!

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This type of marketing is very much like an auction site. Your site features merchandise and in return, you will receive a cut from each lead. It isn’t nearly as much effort, very low overheads, it works whilst you rest, and even better, it’s relatively easy to pick up. To get started, you need to make up your mind which products or area best suits your interests. A method of going about this is, find out solutions to problems a unique customer profile is going through, and then what solutions are available to help them. An effective method of achieving this is to find specific sets of extremely drilled down longtail keywords or phrases; broadly speaking people search for these less frequently, but many more of these convert to a sale. If you need to look for these profitable keywords, you should use programs like Micro Niche Finder. Data generated from Micro Niche Finder or other programs or services compiles a list of related words and phrases allowing you to obtain top placing on internet searches. Additional information is supplied from Micro Niche Finder, for example the number of searches each one gets, the exact number of competing sites, even competitor information. Last but not least, the information generated can help identify suitable domains, help you put together your web site, and even find the best sales opportunities.

Putting together a website is the next step; however you’ll obviously have to do a bit more than that. Search engine optimization is an absolute must. This is where Seo Elite information can be helpful. This application automatically examines competitor’s sites and will offer you advice on what you must do in order to get a good placing in the search engine listings.

In SEO Elite the information provided by the software advises you on links, what words and phrases to concentrate on, and information on where to upload articles. In a nutshell, the results generated are similar to the data you might receive from a practised SEO professional. When you find your target market, have your product promotion, and your internet site has been constructed, all you need to do is get your website up in the search results. Your profits will roll in regularly and wonder why you did not consider this sooner!

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Most people neglect the group in our society who’re visually impaired. We tend to group individuals as either having good eyesight, requiring glasses, or are outright blind. But there exists another segment of people: the visually impaired. So what does it mean to be visually impaired?

Vision impariment is vision loss (to a person) to such an extent as to be recognised as being a disability. This kind of vision loss results from either trauma, disease, or congenital or degenerative conditions that can’t be sorted out by conventional methods, for example medication, wearing glasses, or surgery.

However, there are many implements available for those with such loss of vision to assist them with their daily lives, like Magnification products for the visually impaired, and screen readers to assist those with visual impairment in surfing the web.

An issue the visually impaired face with bricks-and-mortar shopping is that many stores do not consider visual impairment, and so often disregard the chance of getting further revenues from this segment of society. For Instance, signs are made using hard-to-read lettering, shop lighting is poor, or the shop is jumbled with merchandise, making it challenging for the visually impaired to walk about. Helping the visually impaired serves your business as you admit a fundamental subsection of society into your customer base.

It is fantastic to know that the UK government are recognising the needs of the disabled progressively via the The Disability Discrimination Act (DDA).

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In essence affliliate marketing is similar to an auction house. Merchandise is featured on your internet site in return, every purchase brings in money. There’s less work, fewer operating costs, it works 24/7, and even better, it is comparatively easy to learn.

First off, you must determine just which area you want to work in. To get this out of the way, you need to find out solutions to issues a specific customer profile is going through, and then which solutions will assist them. One of the better means to determine this task is finding groups of highly drilled down longtail keywords or phrases; broadly speaking people search for these less frequently, but they will convert far more into sales. If you want to find these crucial words and phrases, it’s recommended that you use programs like Micro Niche Finder. Information gathered by Micro Niche Finder or similar computer programs or software can give you a list of related words and phrases allowing you to have a good listing in the search engines and generate a good deal of traffic.

Micro Niche Finder data will also let you know the amount of times every word and phrase is searched for, the number of competing web sites, even competitor details. Lastly, Micro Niche Finder information can help determine desirable domains, aid you in putting together your internet site, and find the greatest sales opportunities. Putting together a website is next on the list; however you will plainly have to do a bit more than that. It’s important to fine-tune your website to better your performance on the search engines. Products like SEO Elite will make this simple. This computer program analyzes the sites of your rivals and advises you what you must do in order to receive good rankings in the search engine listings. With SEO Elite the information supplied by the software package suggests where to look for links, the most lucrative keywords, and an extensive listing of article submission sites to use. Succinctly, Seo Elite information is the same sort of suggestions that a specialist in search engine optimization would provide.

When you have discovered what niche you want to sell in, have your product advertisements, and your internet site has been designed, then it’s time to dramatically improve your search engine rankings. Your profits will roll in on weekly basis and question why you doubted that affiliate marketing could be successful for you!

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In Part 1, we summarized that you may have the best service in the world and the best widget in its category. But if you can’t physically get in front of your targeted business prospects on a routine basis you won’t meet your revenue objectives.

And we discussed these (3) realities:

• If you double your new appointments you will double your revenue… regardless of your closing ratio
• Not setting enough new business appointments leads to Sales employee turnover, sub-par revenue results and longer Ramp-to-Quota for new hires
• The communication act of asking for a Business appointment should be internally declared a KEY sales competency and trained to individually

So logically, sales organizations should be willing to develop and provide ‘Best Practice’ support systems to their sales teams for ‘Measurable’ performance results in line with effectively setting sales appointments.

Why is a Conversation-to-Appointment Ratio a core sales competency?

Because it’s a sales skill set that is measurable around an essential task; sales prospecting and setting business appointments. It has a purpose and is directly tied to the end results; good or bad.
In this case, it is to introduce and education the value of your product or service to a specific individual or group. It initiates your selling process. It doesn’t matter if you are having this conversation by telephone, cold-calling in person, on elevators, or just yelling from one rooftop to another; it is a communication skill set that is essential to your sales success. It’s what you say and how you say it.

Here are a few prerequisites of whether or not something should be declared a core competency:

#1
Is it an essential component to the sales mission or is it just an ingredient in the recipe?

Think of a sports person. What are a golfer’s essential competencies from tee-off to last putt? Are the ball and club core competencies? Or are the core competencies the golf swing and putting stroke?
How about a basketball player with the essential competencies of passing, dribbling, and shooting?

Hint: Don’t relate an Indy car pit crew putting gas in the fuel tank as a competency.

#2
You must be able to be measure it routinely and accurately. Ask yourself if you could measure it with a napkin, pencil, and calculator?

That way you’ll be able to know if you’re performing this business activity better than your competitors.
It’s sort of like knowing if your team is “Blocking and Tackling” better than your opponent’s team in a football game.
Because at the end of the day, it’s the individual (Or the team) with the best overall stats that wins.

#3
You should be able to apply “Timely Training” and “Powerful Routines” around each core competency.

We all know what sales training is. But do we understand why sales training fails?

And to understand this…it becomes important to understand what I mean when I use the term…”Timely Training.”

Timely Training means you have in place appropriate structures for learning and application. You have to be able to define useful short-term goals, long term objectives and performance benchmarks, but also measure each participant’s progress. Have participants work closely with qualified trainers for proper follow-up and support.
But most importantly…”Timely Training” should be focused on only one key sales competency at a time.

That means you never move on to your next training objective (In-line sales competency) until your intended ‘benchmark’ performance metric is realized.

“Powerful Routines” are Best Practices internal to each Core Competency that result in the highest ratio of success. It’s a technique or communication process that through experience has proven to get the best result parallel to a particular sales scenario.

As an example, when a prospect says “Just send me some information” we identify that communication as an objection. 95% of the time it’s a polite way of getting rid of us. Deep down inside we know what happens to the information. It goes in the ‘circular file’. Bottom line, it keeps both the Post Office and the office Janitor busy. One delivers these ‘information requests’ and the other one throws them out.

What’s your current ‘Powerful Routine’ to effectively communicate to a third solution, because none of us want to be in the ‘Postal’ Business.

Key Learning Point:
There are only so many scenarios in any sales process. If you isolate them, train to each one of them with Powerful Routines and then measure the outcome, you are on your way to success.

Take for example setting ‘Top-down’ business appointments. We’ve already decided it would be a benefit to our sales success if we could reduce the time it took to achieve the necessary number of ‘Top-down’ appointments.
In building an effective learning system to improve your Conversation-to-appointment ratio from the national average of 4-18%, you must first understand why that competency ratio is only 4-18%.

With that in mind, here’s what I know to be true:

1. We don’t seek to first (Before we pick up the telephone) understand the Prospect’s internal business objectives parallel to our solutions offering, then model our appointment approach around it
2. We settle for a business level of contact that has no direct fiscal authority
3. We sell our ‘product/service’ instead of selling the diagnostic steps in our ‘Evaluation’ Process
4. We fail to develop an effective Call to Action; strategic words and phrases that create a positive ‘visual’ reference to the Prospect of what happens during the initial appointment and how long it takes
5. We don’t support our ‘Call to Action’ with 3rd party valuators parallel to the Prospects business objectives; valuators like business statistics, appointment performance ratios, ROI figures and relevant success stories
6. We fail to visually ‘take the risk out’ in case they find that we are wasting their time once we’re in the door

These (6) ‘Here’s What I Know to be True’ factors are where you should begin your sales prospecting and sales performance improvement journey, because the definition of insanity is doing the same old thing over and over again and expecting a different result.

In Part 3 of ‘How to Double Your Sales Appointments in Half the Time’, we will take an in depth look at these 6 failure factors and flip them 180% into individual powerful routines to effectively set more ‘Top-down’ business appointments in less time.

Jeff Hardesty is President of JDH Group, Inc. and the Developer of the X2 Sales System®, a blended training system that teaches sales professionals the competency of setting C-level business appointments. Jeff can be reached at jeff@convertmoresales.com.
Calculate your sales team’s ‘Sales Performance Competencies’ here:
convertmoresales.com/marketing_blitz.php.

Submit your numbers for a complimentary 30-minute performance consultation with Jeff Hardesty:
convertmoresales.com/roi_survey.php.

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Why do your christmas gift shopping the mall when you can get
your gifts safely online?

Seriously. I was reading the latest news about black Friday at
the malls. A 73 year old lady was knocked down and hit her head
against the floor as she was swept by a wave of impatient
shoppers at BrandsMart USA. She was lucky. At West Michigan
Wal-Mart, the stampede was so bad, 2 shoppers who were trampled
were hospitalized for it. One was a pregnant woman. The other
was a 13 year old. I mean, how ruthless can the crowd get?
Trampling down a woman with her unborn baby. Right at the start
of the Christmas season on top of that.

People in the queue for hours, just waiting for the stores to
open. Fights breaking out because of line jumpers at a Best Buy
at the Fashion Square Mall in Orlando. Officers getting called
into the picture to break fights. 1 person may be arrested for
it. Imagine spending the start of the Christmas season in jail.

This is Christmas shopping at the malls. I mean, is it worth it
risking your life for that discount, when you can get discounts
that are just as good, or even better online?

That comes to my first tip

#1 Do your christmas gift buying online.

There are websites that feature discounts you can get online. Cheapest Sale is such a
website which features products from various stores, showcases
the best discounts and helps you pick the best price at your own
time. No queues, no stampedes. Just safe shopping.

Another place you can see the discounts from multiple online
stores is http://www.womanht.com/d
iscounts/. Every item there is going at below the retail
price. You don’t have to go from store to store to search for
the discounts. They are all put upfront for you right there.

#2 Think about a person’s reaction before you buy that gift

Talking about safe christmas gift giving, there are a few gifts
to avoid if you want to stay out of hospital this christmas.

If your wife/girlfriend is overweight, for your personal safety,
do NOT give her the following

1. Diet Plan

2. Weight Loss aids or supplements

3. Maternity clothing

4. Anything that suggests that she needs to lose weight.

Safer gifts would be what you would give her if she were at her
perfect weight. Check out these Gift ideas for
your wife.

#3 Get organized.

Now, how do you get your Christmas gift shopping organized?

1. Make a list of all the people you are going to give gifts
too. It can be quite embarassing if you miss someone out. Go by
categories. Use this gift giving guide
to help you set up the list. If you already know what each
person wants for Christmas and it is within your budget, then
write it down. If you don’t and you want to surprise the person,
then you could use that gift giving guide for ideas as to what
to get for each person in your list.

2. Think of each person in your immediate family, your extended
family, your spouse’s extended family, cousins, nephews, nieces
and all. Decide who you are going to gift presents too.

3. Think about your workplace. Your co workers, your boss, your
clients, vendors, everyone you come into contact with in the
office. Who should go on your list?

4. Think about your social circle. Each social group you belong
to. Who are the ones you would exchange gifts with?

5. Now how about those you missed out. To avoid embarassment,
get a few generic gifts, wrap them up but do not label them. Use
the color or pattern of the wrapping paper to distinguish the
contents. Write down in your notebook what each contains based
on the pattern or color of the wrapping paper. When you someone
gives you a gift and you have forgotten to get anything from
that person, you can always fish out a gift from that lot and
discretely write the name.

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Could this be the worst moment in your selling cycle?

You’ve done all the right things with your prospect:

• You’ve identified a real need and developed a reasonably solid relationship.

• You’ve determined that your prospect is interested in your solution.

• You’ve had a couple of great meetings or conversations that let the prospect move the sales process forward.

• You’ve supplied everything needed to make a final decision.

• And you’ve followed up, as customary, by leaving messages or e-mails to see if you can get a final decision

But instead, all you’re hearing is dead silence.

Not a word. Not a peep.

“I don’t get it,” you say to yourself.

“Everything was going so well, there’s definitely a fit, we had a good relationship.

Then, all of a sudden, nothing.

What went wrong?

I know this feeling well because just about everyone who gets in touch with me (and I speak with dozens of you almost every day) struggles with this exact desperate situation — wondering what went wrong, why your prospect has broken off communication, and, most importantly, what you can do about it.

The only person who can solve this mystery is — guess who? Your prospect.

You may have done all the “right” things throughout the sales process, but, somewhere along the way, he or she has never felt truly comfortable enough
to tell you the truth about where they really stand with the decision to buy or not buy your solution.

Why not?

Because in most cases prospects don’t want to hurt your feelings by telling you something that might disappoint you.

The problem is, something in your selling approach (your tone of voice, your attempt to create forward momentum, your use of traditional sales language) told them that the most important thing on your mind was making that sale.

However, what your selling approach must do is let prospects feel comfortable telling you the truth, all the way through the sales cycle, about exactly where you stand with them, without their having to worry that you’ll feel disappointed.

This is the gap that makes it easier for prospects to break off communication, because keeping you at bay lets them feel safer and more in control.

Take “following up” as an example.

When you call or e-mail to follow up, what message are you really sending?

Consider this: that you’re pursuing and trying to move closer to your sale.

This triggers sales pressure that makes prospects protect themselves by retreating behind their wall of silence.

Is there anything you can do in these situations?

Yes, definitely.

Don’t worry, all is not lost — but it’s important that you look at how something you did or didn’t do may have created the situation.

My guess is that, at this point, you’d like to hear is the “truth” about where you stand with your prospect, no matter what that truth is, right?

So, how do you get to it?

Not by moving forward, but by moving backward to try to repair the hidden break in the relationship. “I don’t understand,” you say. “How would I do that?” It’s simple:

1. Just Give your prospect a call (avoid leaving a voicemail, and send an e-mail only if you have no other options) in which you convey the following message:

2. “Hi John, it’s Ari with XYZ company, how are you? John, I’m not calling about moving the project forward or anything about the project itself. I’m just calling to apologize…I haven’t heard from you for a few weeks and I figured it must be my fault or something that I may have done, maybe I dropped the ball somewhere along that way…so I’m simply calling (or writing) to see if you wouldn’t mind sharing some feedback so I can improve for next time?”

In other words, you apologize.

That’s right — you apologize because it’s crucial for you to take the high road and be willing to be told that something on your end did cause the communication breakdown.

However, most of the time, prospects will find your apology so disarming that they’ll stop worrying about you trying to “sell” them and will finally feel comfortable telling you their truth.

Try it, and let me know how it goes.

With a Masters Degree in Instructional Design and over a decade of experience creating breakthrough sales strategies for global companies such as UPS and QUALCOMM, Ari Galper discovered the missing link that people who sell have been seeking for years.

His profound discovery of shifting one’s mindset to a place of complete integrity, based on new words and phrases grounded in sincerity, has earned him distinction as the world’s leading authority on how to build trust in the world of selling.

Leading companies such as Gateway, Clear Channel Communications, Brother International and Fidelity National Mortgage have called on Ari to keep them on the leading edge of sales performance.

Visit http://www.unlockthegame.com to get his free sales training lessons.

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Second in a series of articles, we’ll discuss various issues and practices associated with modern ways of selling over the phone.

*****************************************************************

The New Telemarketing is a set of selling practices designed to accomplish several things:

(1) To sell more goods and services than its predecessor, the “traditional” style;

(2) To be less offensive than its predecessor to buyers;

(3) To be consistent with a customer service style of communicating;

(4) To help in recruiting and retaining qualified phone representatives and managers; and

(5) To repair and reform the image of telemarketers in business and consumer communities.

We need new practices, because traditional telemarketing, which utilizes a command-and-control communication style is inherently offensive, inefficient, and out of date.

It has resulted in hostile legislation (chronicled in the first article in this series), fewer sales, and a poor image in business and beyond.

The main driver of telemarketing is people: buyers and sellers. Traditional telemarketing offends and degrades all parties, and a proper replacement will elevate the process and make it a more enjoyable and productive process for all.

The New Telemarketing will produce more sales, at a lower cost. It will enable companies to recruit and retain high quality personnel, who will earn a better living, and it will rehabilitate the image of practitioners.

What Thomas Watson did at IBM to improve and reform selling, we need to do with telemarketers across companies and industries.

In later articles, we’ll discuss exactly how The New Telemarketing differs from its predecessor style, and how it works.

Dr. Gary S. Goodman, President of www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone®, You Can Sell Anything By Telephone! and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

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