Altameroy Blog

Bacardi Limited has become one of the largest spirits companies in the world by producing, marketing and distributing a variety of internationally recognized premium spirits. The company’s portfolio includes over 200 brands and labels of rum, whisky, vodka, vermouth, gin and tequila products. With most of its products sold on a global basis, Bacardi’s main core brands include Grey Goose vodka, Bacardi rum, Dewar’s Blended Scotch whisky, Eristtoff vodka, Bombay Sapphire gin, Cazadores tequila and Martini vermouth.

The company is present in more than 100 markets worldwide including, Spain, the United States, France, Mexico, the United Kingdom, Germany, Italy and Russia. Additionaly, Bacardi Limited has prioritized its expansion in the emerging markets of China, India and Brazil.

In 1862, Don Facundo Bacard Mass was able to revolutionize the spirits industry by producing the world’s first light bodied rum, thus leading to the foundation of the Bacardi company in Santiago de Cuba.

To date, Bacardi Limited continues its commitment towards responsible marketing and advertising. They are steadily opposed to the consumption of their products by minors as much as any other irresponsible users. Aside from selling a full range of liqueurs, Bacardi also encourages responsible decision making when it comes to drinking or not drinking. This responsibility is held by the company as one of its strong business principles, aligned with the promotion of their premium quality brands.

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